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Saturday, January 22, 2011

Maison des Maîtres chocolatiers . Belgium

Belgium-based shop, 'maison des maîtres chocolatiers belges'. naturally drawing
from the qualities of chocolate, the project aims to create a dynamic shopping environment with a bold and graphic wall treatment. i
n a singular manner, the floor, walls, and ceiling are treated in a chocolate colour
which can be clearly observed from the street. the edges and corners of the room are
pulled out in a three dimensional, multifaceted surface that reflect light at
different angles. the gem-like effect was intended to suggest a chocolate quarry
out of which the shop was hewn. much like a scored chocolate bar, the walls feature
well-defined grooves for display shelves made out of glass.

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