Mulberyhas moved a few doors down into a grand new residence on New Bond Street and I was invited to the launch of its splendid new flagship store.The bright, luxurious open-plan space is considered down to the most minute detail and offers a modern, efficient shopping experience while referencing the brand’s rural Somerset tradition.Mulberry’s new collection, statement bags take pride of place at the front of the store and womenswear runs along one side towards the back of the store and conveniently, the super deluxe fitting rooms.To bring different moods to the store, Mulberry has installed separate rooms, featuring different style aspects of the brand.
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