Mission
A little over 25 years ago three people in Malibu, California found out
that their favorite wave was about to be destroyed. Think about that
for a second.
Think about something you love... something that gives you enjoyment. Taken away.
First Point, the quintessential perfect
California wave was about to be destroyed. Those three people organized
and worked with the local municipalities until they were satisfied that
their efforts to preserve that iconic wave would be successful.
This was the genesis of Surfrider Foundation.
Today, they are doing this same thing in about 18 countries around the world.
their mission is the protection and enjoyment of oceans, waves and beaches through a powerful activist network.
You can think about that as three concepts. "Protection and enjoyment", they don't want to put a velvet rope around a beach and tell people to
keep off. they are surfers, beach goers, watermen... they enjoy
the coasts. they are a user group. Next up is "oceans, waves and beaches."
Think coastlines, they are engaged with environmental issues that affect
our coastlines. "Powerful activist network" speaks to how they go about
this mission. they are a grassroots organization. local in many
coastal regions.
We're moms, we're surfers, we're kids and teens... we're you. We're
engaged to protect what we love: oceans, waves and beaches.
We would love to have you join us, you can join Surfrider here.
http://www.surfrider.org
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