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Thursday, July 19, 2012

H&M Taps Lana Del Rey for Fall Advertising


H&M on Monday confirmed  that Del Rey will indeed be the global face of H&M’s fall advertising — with a second campaign planned for winter. Del Rey’s retro look — Sixties-inspired minidresses and long “ironed” hair has invited comparisons to Priscilla Presley’s early days with Elvis. It has not gone unnoticed by the fashion industry. Mulberry named a handbag after the singer and she was signed in January by Next modeling agency; Del Rey landed on the cover of Vogue in March. The H&M gig is her first modeling job.

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