H&M on Monday confirmed that Del Rey will indeed be the
global face of H&M’s fall advertising — with a second campaign
planned for winter. Del Rey’s retro look — Sixties-inspired minidresses
and long “ironed” hair has invited comparisons to Priscilla Presley’s
early days with Elvis. It has not gone unnoticed by the fashion
industry. Mulberry named a handbag after the singer and she was signed
in January by Next modeling agency; Del Rey landed on the cover of Vogue
in March. The H&M gig is her first modeling job.
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