She was born and raised in Beirut until the age of 16. Then she came to London to start her design education 15 years ago. Applied to foundation course, built up a portfolio and applied to London College of printing, CSM and Royal College. When she came all the way to study in the UK she thought she would be a Western designer all cool and trendy and they actually said to her: “No, go back and discover the Middle East.” And she thought what is in the Middle East? There is nothing. No design really existed, there wasn’t a design movement like here in the West. So, when she went to do her thesis the only design she could use was what she found on the streets. She was fascinated by that.
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